Be the dealer your city

Mica will post your lot every single day, so when somebody near you finally needs a truck, your name is already the one in their head.

Your lot moves every week. New Wranglers roll in. A clean Grand Cherokee lands. A Ram trades hands. Mica will turn that real, moving inventory into a daily post that earns a second of attention, on Facebook and Instagram, with nobody at the store lifting a finger. Show up every day, and you become the dealer people already know before they ever go looking.

See your sample week
Built for franchise and independent dealers · new & used · any brand

You've seen the feed go quiet.

It's the most common story in this business. An agency runs your social for a while. It needs photo-shoot days, content requests, and a standing monthly meeting, and then the posts slow down. The contract winds down and the feed goes dark, with a lot full of trucks worth showing.

Doing it in house is the other half of the story. Somebody means to post, then a customer walks in, and it's the first thing to slip. The feed goes quiet exactly when the lot is busiest.

Either way you go invisible, and the dealer people keep seeing is the one they call. Mica is the third way. It reads your lot and posts every single day, on its own, and it does not go quiet.

Why this works

The market already moves online. Most stores still post like it doesn't.

Social does not replace search, third-party marketplaces, paid ads, or the showroom. It keeps your name visible while buyers move between all of them.

16.2M Light-duty vehicles sold by U.S. franchised dealers in 2025. NADA 2025 data
63% Of buyers prefer a mix of online and in-store activity. Cox Automotive
26% Of car buyers used social media during the shopping journey. Cox Automotive
39/mo Average Facebook posting volume for brands. Consistency is the baseline. Socialinsider 2026

The goal is not to make every post go viral. Facebook ranks content by predicted interest, viewing behavior, and interaction. Mica gives that system a steady supply of real inventory, current offers, and local dealership proof.

When the buyer finally searches, asks a friend, sees an ad, or compares stores, your name should feel familiar already.

See how Mica works
Stay in front.
How it works

Three steps. Your team is in none of them.

Point us at your store once. From there Mica owns the feed: reading your lot, building the posts, showing up every day so your market keeps seeing you.

STEP 01

Point us at your store.

Connect your Facebook and Instagram. Mica reads your live inventory and current specials straight from your own website. Setup is on us: about a day, with nothing for your team to build.

STEP 02

Mica watches the lot.

A new truck lands, an SUV's price drops, a fresh finance offer goes live, and Mica builds the day's post around it. Real stock numbers, real prices, your voice, something worth a second look.

STEP 03

We check it and publish.

Every price carries the right disclaimer, every vehicle is confirmed in stock, the copy fits the season and stays inside your brand's guidelines. Then it posts to Facebook and Instagram. Every day, so you never go quiet.

Nobody at the store is the marketing department. You keep selling cars. Your market keeps seeing your name.
What you get

A post a day, built from your actual lot.

New arrivals, current specials, and the everyday posts that keep your name in front of your market. All handled, every day, so the feed never goes dark.

Vehicle of the day

Your real cars, every day.

Mica pulls a vehicle from your live inventory, whether a new arrival, a standout, or a unit that's been on the lot a while, and builds a post around it with your real photos, specs, and price. Today it might be a new truck, stock #2614. Tomorrow it's something else. Every day there's a reason to look.

Offer-synced

Your specials, the day they change.

When a finance or lease offer goes live on your site, Mica posts it with the right disclosures and re-checks before publishing, so an expired offer or a sold car never slips through and lands in front of your market.

Every post is built from your live inventory and current offers, never generic stock content. Real cars, real prices, your brand, in front of your market every single day. Post your own whenever you want too. It's all extra, and Mica keeps the daily feed running underneath.
A real week, built from your live inventory. New arrivals, this week's offer with your disclaimers synced, real pricing, and the everyday posts that keep you top of mind. Your cars, your prices, pulled straight from your own site. Scroll through Monday to Sunday.
MondayNew arrival
9:41
Y
yourdealershipVehicle of the day
···
A new SUV just arrived on the lot
Y yourdealership
1/5
Just landed.
yourdealership The newest arrival just hit the lot. Yours to test drive today. Stock #2614.
New arrival
TuesdayOffer synced
9:41
Y
yourdealershipOffer · this week
···
1/5Y yourdealership
Offer · this week
Save $6,044
On this week's featured SUV. Priced to move, in stock now.
Offer-syncedSwipe →
yourdealership Room for all of it. This week's featured SUV, priced to move. Stock #2231.
Offer-synced
WednesdayVehicle of the day
9:41
Y
yourdealershipVehicle of the day
···
A midsize SUV ready on the lot
Y yourdealership
1/5
Room for the whole crew.
yourdealership Three rows, all-wheel drive, ready today. Come see it. Stock #1406.
Vehicle of the day
ThursdayReal pricing
9:41
Y
yourdealershipCompliance built in
···
3/5Y yourdealership
Your price · was $45,410 MSRP
$39,366
Estimated selling price, informational only; you may not qualify. Offers subject to expiration. See dealer for complete details.
Disclaimer syncedSwipe →
yourdealership Save $6,044 on this week's featured SUV, with your disclosures done right.
Real pricing
FridayWeekend ready
9:41
Y
yourdealershipVehicle of the day
···
An SUV ready for a weekend drive
Y yourdealership
1/5
Weekend, meet your match.
yourdealership Room to roam and ready for the long weekend drive. Come take it out. Stock #0040.
Vehicle of the day
SaturdayTest drive
9:41
Y
yourdealershipOpen today
···
An SUV outside the showroom
Y yourdealership
1/5
Saturdays were made for this.
yourdealership Test drives all day, no appointment needed. We are open till 5.
Open today
SundayTrust & service
9:41
Y
yourdealershipTrust & service
···
A premium SUV, clean and detailed
Y yourdealership
1/5
Here long after the sale.
yourdealership Service, parts, and a team that remembers your name. Every visit.
Trust & service
Held to your ad standard

If it could trip a compliance review, it doesn't go out.

Showing up every day is the whole point, but showing up wrong is worse than going quiet. Done-for-you social can read generic, or worse, get a price or a disclaimer wrong. For a franchise store, that creates compliance risk. Mica is built to prevent it.

Before a post ships, it has to clear the checks on the right: the price matches your site and carries your disclaimer, the vehicle is still in stock, the offer hasn't expired, the copy fits the season, and nothing crosses your brand's franchise guidelines. Anything that fails gets remade before it ever reaches the feed.

Every post is checked to be correct, current, and on brand before your market ever sees it.

Nobody at the store approves each one. The review layer carries that for you.

Yes, Mica uses AI to draft, design, and check posts against your inventory and brand rules. Your team never operates it, and you stay the advertiser of record. What you buy is a published, compliance-checked feed that keeps you in front of your market, not another tool to run.

Pre-publish review

Illustrative
Price matches site + disclaimerPass
Vehicle still in stockPass
Offer not expiredPass
Season-appropriatePass
Generic phrasingRemade
Brand-guideline safePass
The calm

Open it to see the week's already handled.

New arrivals scheduled. This week's special already out. Facebook and Instagram moving every day, with no calendar anyone at the store has to manage.

Most weeks, nobody needs to open it at all. The feed just keeps showing up for you.

The alternative

Three ways to keep the feed alive. Two need you. One just runs.

You've probably tried the first two, maybe both. Here's the honest version of each.

A marketing agency

Needs you, then it fades
  • Photo-shoot days and content requests land back on your team.
  • Every post waits for an approval, and there's a monthly meeting about it.
  • When the contract winds down, the posting stops and the feed goes dark.

Your team does it

The first thing to slip
  • Somebody means to post, then a customer walks in.
  • The feed goes quiet exactly when the lot is busiest.
  • Prices and disclaimers turn into a liability when rushed.

Mica

Set it and forget it
  • No shoot days, no content requests, no approvals, no meetings.
  • Posts your real inventory every single day, and never goes dark.
  • $799/month. Month to month, with lower monthly rates for 6-month or 12-month terms.
Built around your store

We've already done the homework.

Mica reads all of this straight from your own website. No spreadsheets, no uploads, nothing for your team to maintain. The lot you already have becomes the feed your market sees.

New carsfull lineup
Trucks & SUVsnew & used
Your whole lotlive inventory
Certified pre-ownedCPO lineup
Any brandfranchise or independent
Your specialspulled live
Your store
Your dealership, your city. New and used, every make on your lot, with service and parts. Mica reads it all from the website you already run.
Real inventory. Real offers. In front of your market every day.
Daily
Posts from your inventory
0
Approvals from your team
Your lot
Units to feature
FB + IG
Where your city sees you
Pricing

One clear rate. Better terms if you commit.

$799 a month, month to month. A 6-month contract gets 10% off. A 12-month contract gets 20% off. We'll build your real first week before you decide.

Mica · Dealership

Done-for-you daily dealer social.

$799/mo
Month to month. No setup fee. Cancel anytime, or lower the monthly rate with a term.
6-month contract $719.10/mo 10% off
12-month contract $639.20/mo 20% off
Ask about additional discounts for multi-store groups, prepay, or launch timing. The daily feed, compliance checks, and support stay intact.
  • A post every day, built from your live inventory
  • New-arrival and price-drop posts as your lot changes
  • Your current specials, synced and compliance-checked
  • Real prices with your disclaimers, every time
  • Season-aware content, all year round
  • Facebook + Instagram, published for you
  • No shoot days, content requests, meetings, or approvals
Want to see it first? We'll build your real first week, your inventory, your offers, before you pick a term.
FAQ

What dealers ask before handing us the keys.

The work doesn't fade. An agency needs shoot days, content, approvals, and a monthly meeting, and then it winds down until the feed goes quiet. Mica reads your lot and posts every day on its own, with none of that, and it does not stop. Month to month is available. Term discounts are optional after you have seen the work.
Your live inventory on your own website. Mica reads the year, model, trim, price, and your photos straight from your site, so every day's post is a real, in-stock vehicle with the right number on it.
Every advertised price carries your own disclaimer language, pulled from your site. Mica won't post an expired offer or a vehicle that's already sold, and it checks each post for price, stock, disclosures, and your brand's guidelines before it reaches the feed.
No DMS access and no passwords. You connect Facebook and Instagram through Meta's own secure screen, and we read public inventory from your website. You can disconnect any time.
Mica runs your organic social, the daily presence that keeps you in front of your market. It complements your paid and OEM program, it doesn't replace it or touch those budgets. Co-op-eligible setups are on our roadmap; ask us where it stands.
It stops. Mica re-checks inventory and offers right before publishing, so a sold unit or an expired special never goes out in front of the state.
Yes, and your team never touches it. Mica drafts, designs, and checks every post against your inventory and brand rules, then publishes. You're hiring the result, a feed that keeps showing up, not another tool to run.
Facebook and Instagram, where your market is already scrolling and where your name needs to keep showing up to stay top of mind.
Always. Anything you post is supplemental: it adds to the daily feed Mica runs, it never replaces it or interrupts it. Drop a sold-customer photo or an event whenever you like, and the everyday rhythm keeps going on its own.
GraniteAI, owner-operated, same as you. You get a real person on the other end, not a call center. We set your store up, run the daily feed, and you can reach us directly any time. Real support is part of the deal.
$799/month, month to month. A 6-month contract is 10% off at $719.10/month. A 12-month contract is 20% off at $639.20/month. Ask about additional discounts for multi-store groups, prepay, or launch windows. The discount comes from commitment, not from cutting the work.

Let's keep you in front of your city.

Your live inventory and current specials, on Facebook and Instagram every day, built and run for you, so your name is the one already in their head. Owner-operated, with a real person on the other end. We'll show you your real first week before you commit.

Stay in front.
See the sample week