What's inside the engine

Your whole social presence, done for you. And smarter than a $5,000-a-month agency.

Mica runs your Facebook and Instagram for you. It plans a month ahead, writes in your voice, creates its own on-brand photography, checks its own quality, and publishes every day on its own. No photos to send. No calendar to manage. No approvals to chase.

Get your free sample See how it works
Running for real local businesses across New Hampshire today.
Strategy & Planning

It thinks in months, not posts.

Month-ahead content engine
A rolling 31-day calendar is always built and ready, so your feed never goes quiet.
Drifting cadence
The mix of topics shifts over time, so the feed never feels repetitive or stuck on a loop.
Topic rotation & anti-repeat
No two back-to-back posts share the same angle or look, so every scroll feels fresh.
Brand Intelligence

On-brand by construction.

Your voice, captured
Tuned to your tone, your positioning, and your ideal customer. Never generic filler.
Proof-bank grounding
Posts draw from your real services and proof points, never invented claims.
Machine-enforced compliance
Your industry's advertising rules are enforced by the system itself, on every post, not by hoping a reviewer catches a mistake. Running today for regulated brands in insurance and franchise auto.
Franchise rules engine
Corporate brand standards and franchise advertising rules are encoded once and enforced on every post. Agents and dealers stay inside the lines without thinking about it.
Voice influences
Optional style blends give your brand a distinct, recognizable personality.
Context & Timing

Every post knows where and when it lives.

Season & climate awareness
Region-calibrated, so a June post never shows autumn leaves or snow. The imagery matches the season it actually publishes in.
Reacts to this week's weather
A hard freeze, a heat wave, a named storm alert. When weather your customers actually feel arrives, that week's post leads with it. On mild days it stays quiet, so your feed never reads like a forecast bot.
Day-aware scheduling
It knows the date and the day of week, so content lands at the right moment.
Grounded in your live business data
Posts can feature your real inventory, current offers, and exact prices, pulled from your website automatically. Nothing for you to send, and nothing out of date.
Creative & Design

Designed to stop the scroll.

Magazine-grade carousels
An editorial design system with multiple cover styles, a branded masthead, and sharp hooks. It looks like a top creative agency made it.
Original AI photography
Photorealistic, on-brand cover images created for each day's topic. No stock photos, no repeats, and nothing for you to send.
Camera roll to finished posts
Send up to 100 mixed photos at once. Before, progress, after, aerial, detail, people, and equipment shots are sorted into coherent stories, written in your voice, checked, scheduled, and published automatically.
Per-brand visual signature
Your colors and your photographic style every time. Premium and editorial for one brand, warm and local for another.
Variety engine
Every post looks distinct in the feed grid while staying unmistakably yours.
Your best reviews, made into posts
Your happiest customers do the selling. Real Google reviews become designed posts with a star rating and your customer's exact words, quoted as written and never reworded. Your rating and review count sit right there, so new customers see the proof before they read a word.
Short-form video & Reels
Scroll-stopping vertical Reels that keep you top of mind between posts, produced for you and on brand from the content you already get. Available as an add-on.
The work itself

This is what shows up on your feed, every day.

9:41
S
stonewallautogroupFamily-run · three NH locations
···
Stonewall Auto Group sample carousel cover with the headline Lake weekends start here 1/5
stonewallautogroup Tow-ready trucks and SUVs, inspected and on the lot this week.
2 hours ago
9:41
S
stonewallautogroupFamily-run · three NH locations
···
Stonewall Auto Group sample price slide showing $24,950 for a 2023 4x4 crew cab 3/5
stonewallautogroup One-owner crew cab, serviced here since new. Washed and waiting up front.
Yesterday
9:41
C
coveragebycomptonLocal insurance · Bow, NH
···
Aron Compton State Farm auto-insurance post with a generated photo of a car in a New Hampshire driveway and the headline Covered before the drive 1/5
coveragebycompton A new home, a new driver, a growing family. Coverage that fits your life, from a local NH agent.
23 hours ago
9:41
O
oleracleanCommercial & turnover cleaning
···
Olera turnover-cleaning post with a generated lobby photo and the headline Five hours to reset it all 1/5
oleraclean Five hours to reset the whole place. Room by room, photo-logged, guest-ready before the next check-in.
23 hours ago
Two of these are real posts published this week for New Hampshire customers, Aron Compton Insurance and Olera Cleaning. The auto group is an illustrative sample, rendered by the same engine that runs every account. Your feed gets your colors, your voice, and photography created for each day's post.
Quality & Safety

It refuses to ship junk.

AI quality gate
Every post is graded against a quality bar before it can ship.
Claim guard
Fabricated or unsupported claims are blocked automatically.
Per-slide review
Every slide is checked, so a broken post never reaches your audience.
Checked again before publish
Compliance and accuracy run twice: once when the post is written, and again minutes before it goes live. A price that changed or an item that sold never goes out.
Autonomy & Publishing

It runs itself.

Fire-and-forget auto-publish
It drafts, designs, and publishes on schedule. No approval queue, no daily babysitting.
Multi-platform
Facebook and Instagram today, with LinkedIn, TikTok, Reddit, and X next.
Instant brand restyle
Refresh your look and your whole upcoming feed adopts the new design at once. No reshoots, no redesign cycle.
Start today, all online
Pick your plan, accept the agreement, and you're set up in one sitting. No sales call, no paperwork, no waiting. Mica Social starts with a 3-day free trial, so you see it working on your feed before your first bill.
Your AI-ready record

It learns your whole business the moment you sign up.

A record, not a questionnaire
The moment you sign up, we read your website and build a structured record of your business: who you are, what you offer, your voice, your proof, and where you work. You watch it fill in with real facts, no forms to complete.
Readable by the AI tools your customers now use
Your business is captured in the clean, structured form that AI assistants read from, so when someone asks an AI about businesses like yours, the facts about you are there and correct.
One record powers everything
The same record drives your daily posts and, when you add a website, the site itself. Everything you get stays consistent because it all grows from one source of truth.
It keeps growing on its own
Your record starts on day one and keeps filling in as your reviews, local rankings, and seasonal signals come online. Your readiness climbs as they land.
Why it beats an agency

Smarter than the retainer.

No human in the loop
Other tools stop at "ready for your approval." This actually runs your social, from idea to published.
Agency-grade, and then some
The strategy, design, and daily consistency you'd expect from a $5,000-a-month agency, with intelligence an agency can't match.
You pay for posts, not promises
A retainer bills whether or not anything ships. Here the deliverable is the work itself: a finished post on your feed, every day.
No approval ping-pong
Agency drafts sit in your inbox waiting on you, and the feed goes quiet while they wait. Nothing here stalls because you were busy running your business.
Never re-explain your business
Agencies rotate junior account managers, and every six months you start the brand education over. Your voice and positioning live in the engine and never walk out the door.
Posts, not decks
No 40-page strategy deck to admire while the feed sits empty. The strategy shows up as published work.
No shoots, no lock-ins
No waiting weeks for a photo shoot to land on the calendar, and no 90-day contract holding you in. Start fast, leave whenever.
Long-horizon cohesion
Not scattered one-off posts. A coherent brand presence planned weeks ahead.
Always on
Consistent, on-brand posting every single day, without you lifting a finger.
Website & Care

More than social. Your whole web presence, handled.

A website that matches your feed
Get a professional, hosted website built for you and kept fast, secure, and current, so you look the part everywhere someone finds you.
Updates without the wait
Add a block of monthly change hours or request work on demand. Edits get made, so your site never goes stale.
Hosting, security, and backups included
SSL, uptime monitoring, plugin and CMS updates, and routine backups are handled for you. One less thing to think about.
Everything in writing, signed in minutes
Pick your plan, review the agreement, and go live in one sitting. Clear terms, transparent pricing, no drawn-out paperwork.
A click away

See your brand's first week, free.

We build a real sample from your own website. No call, no commitment. If you love it, it goes live and runs itself from there.

Get your free sample