What's inside the engine

Your whole social presence, done for you. And smarter than a $5,000-a-month agency.

Mica runs your Facebook and Instagram for you. It plans a month ahead, writes in your voice, creates its own on-brand photography, checks its own quality, and publishes every day on its own. No photos to send. No calendar to manage. No approvals to chase.

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Running for real local businesses across New Hampshire today.
Strategy & Planning

It thinks in months, not posts.

Month-ahead content engine
A rolling 31-day calendar is always built and ready, so your feed never goes quiet.
Drifting cadence
The mix of topics shifts over time, so the feed never feels repetitive or stuck on a loop.
Topic rotation & anti-repeat
No two back-to-back posts share the same angle or look, so every scroll feels fresh.
Brand Intelligence

On-brand by construction.

Your voice, captured
Tuned to your tone, your positioning, and your ideal customer. Never generic filler.
Proof-bank grounding
Posts draw from your real services and proof points, never invented claims.
Machine-enforced compliance
Your industry's advertising rules are enforced by the system itself, on every post, not by hoping a reviewer catches a mistake. Running today for regulated brands in insurance and franchise auto.
Franchise rules engine
Corporate brand standards and franchise advertising rules are encoded once and enforced on every post. Agents and dealers stay inside the lines without thinking about it.
Voice influences
Optional style blends give your brand a distinct, recognizable personality.
Context & Timing

Every post knows where and when it lives.

Season & climate awareness
Region-calibrated, so a June post never shows autumn leaves or snow. The imagery matches the season it actually publishes in.
Day-aware scheduling
It knows the date and the day of week, so content lands at the right moment.
Grounded in your live business data
Posts can feature your real inventory, current offers, and exact prices, pulled from your website automatically. Nothing for you to send, and nothing out of date.
Creative & Design

Designed to stop the scroll.

Magazine-grade carousels
An editorial design system with multiple cover styles, a branded masthead, and sharp hooks. It looks like a top creative agency made it.
Original AI photography
Photorealistic, on-brand cover images created for each day's topic. No stock photos, no repeats, and nothing for you to send.
Per-brand visual signature
Your colors and your photographic style every time. Premium and editorial for one brand, warm and local for another.
Variety engine
Every post looks distinct in the feed grid while staying unmistakably yours.
Short-form video & Reels
Scroll-stopping vertical Reels that keep you top of mind between posts, produced for you and on brand from the content you already get. Available as an add-on.
The work itself

This is what shows up on your feed, every day.

9:41
S
stonewallautogroupFamily-run · three NH locations
···
Stonewall Auto Group sample carousel cover with the headline Lake weekends start here 1/5
stonewallautogroup Tow-ready trucks and SUVs, inspected and on the lot this week.
2 hours ago
9:41
S
stonewallautogroupFamily-run · three NH locations
···
Stonewall Auto Group sample price slide showing $24,950 for a 2023 4x4 crew cab 3/5
stonewallautogroup One-owner crew cab, serviced here since new. Washed and waiting up front.
Yesterday
9:41
H
harbormillinsuranceLocal coverage · Portsmouth, NH
···
Harbor Mill Insurance sample carousel cover with the headline New roof, lower rate 1/5
harbormillinsurance That renovation you finished could be trimming your premium. Most people never tell their agent.
5 hours ago
9:41
H
harbormillinsuranceLocal coverage · Portsmouth, NH
···
Harbor Mill Insurance sample slide showing a 15 minute annual coverage review 3/5
harbormillinsurance A quick coverage review catches the gaps before the storm season does.
Yesterday
Sample posts for illustrative brands, rendered by the same engine that publishes for our clients. Your feed gets your colors, your voice, and photography created for each day's post.
Quality & Safety

It refuses to ship junk.

AI quality gate
Every post is graded against a quality bar before it can ship.
Claim guard
Fabricated or unsupported claims are blocked automatically.
Per-slide review
Every slide is checked, so a broken post never reaches your audience.
Checked again before publish
Compliance and accuracy run twice: once when the post is written, and again minutes before it goes live. A price that changed or an item that sold never goes out.
Autonomy & Publishing

It runs itself.

Fire-and-forget auto-publish
It drafts, designs, and publishes on schedule. No approval queue, no daily babysitting.
Multi-platform
Facebook and Instagram today, with LinkedIn, TikTok, Reddit, and X next.
Instant brand restyle
Refresh your look and your whole upcoming feed adopts the new design at once. No reshoots, no redesign cycle.
Why it beats an agency

Smarter than the retainer.

No human in the loop
Other tools stop at "ready for your approval." This actually runs your social, from idea to published.
Agency-grade, and then some
The strategy, design, and daily consistency you'd expect from a $5,000-a-month agency, with intelligence an agency can't match.
You pay for posts, not promises
A retainer bills whether or not anything ships. Here the deliverable is the work itself: a finished post on your feed, every day.
No approval ping-pong
Agency drafts sit in your inbox waiting on you, and the feed goes quiet while they wait. Nothing here stalls because you were busy running your business.
Never re-explain your business
Agencies rotate junior account managers, and every six months you start the brand education over. Your voice and positioning live in the engine and never walk out the door.
Posts, not decks
No 40-page strategy deck to admire while the feed sits empty. The strategy shows up as published work.
No shoots, no lock-ins
No waiting weeks for a photo shoot to land on the calendar, and no 90-day contract holding you in. Start fast, leave whenever.
Long-horizon cohesion
Not scattered one-off posts. A coherent brand presence planned weeks ahead.
Always on
Consistent, on-brand posting every single day, without you lifting a finger.
A click away

See your brand's first week, free.

We build a real sample from your own website. No call, no commitment. If you love it, it goes live and runs itself from there.

Get your free sample