General contracting

Be the contractor they call back first.

Your business posts every day. You never write it, design it, or approve it.

You build work people brag about and then it disappears behind a finished wall. Mica turns the jobs you already run into a studio-grade post on Facebook and Instagram every single day, so the next homeowner planning a remodel, addition, or new build calls the name they keep seeing. Yours.

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Built for general contractors · remodels, additions & new builds · no card to start

The build is flawless. The feed is empty.

Contracting runs on referrals and reputation, and reputation follows whoever stays visible. The trouble is the job site never leaves room for it. You are pricing the next bid, chasing a permit, and keeping three crews moving, so the last thing you have time for is a caption about the kitchen you just finished.

The day is already full.

Between bids, subs, inspections, and call-backs, posting is the first thing that slips and the easiest thing to put off another month.

Your best work gets buried.

The finished build looks incredible for one walkthrough, then it is sealed behind drywall and a homeowner's front door where nobody else sees it.

The other builder posts.

The contractor whose feed stays busy is the one homeowners and GCs remember when the next remodel comes up, even when your craftsmanship is better.

Mica is the way out. It reads your business once, then posts every single day on its own, so you stay in front of your market without touching a thing.

How it works

Three steps. Your crew is in none of them.

Tell us about your contracting business once. From there Mica owns the feed: building the posts, designing the images, and showing up every day so your market keeps seeing your name.

STEP 01

Tell us about your business.

Connect your Facebook and Instagram and point us at your site. Mica learns your trades, your service area, and your voice, whether you run whole-home remodels, additions, decks, or ground-up new construction. Setup is on us and takes about a day.

STEP 02

Mica builds the post.

Every day Mica creates a studio-grade post about the work you do, a finished kitchen, a framed-up addition, a deck that just passed inspection, with a headline, a clean image, and a caption in your brand. No job-site photo shoot, no content requests, nothing for the crew to send in.

STEP 03

It checks itself and publishes.

Before anything goes out, Mica runs an automated quality check on the finished image and copy, then publishes straight to Facebook and Instagram. Every day, on time, so your feed never goes quiet again.

Nobody on the crew is the marketing department. You keep building. Your market keeps seeing your name.
What you get

What shows up on your feed.

Studio-grade posts built for general contractors, written in your voice, out the door every day with nothing for you to shoot or send.

No live contractor account to show yet, so these are honest samples, rendered by the same engine that runs every Mica account, plus our own daily feed. Every image is built for the post, nothing for you to photograph on the job site.
9:41
E
eastwoodcontractingRemodels & additions · NH
···
EEastwood Contracting
Kitchen remodel
Where the whole house comes together.
1/4
eastwoodcontracting Down to the studs and back to better. Cabinets level, counters tight, finished on the day we promised.
3 hours ago
Sample we drafted
9:41
G
GraniteAIAI news, every morning
···
GraniteAI daily AI-news post, built and published by the same engine that runs every Mica account 1/10
GraniteAI The same engine that would run your feed runs ours, a fresh post every single morning with nobody touching it.
5 hours ago
Real · GraniteAI's own feed
Want to see one built for your contracting business?
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Quality, handled

Every post is checked before it ever reaches your feed.

Showing up every day only helps if every post looks like you. So before anything publishes, Mica runs an automated quality check on the finished image and the copy: it has to look studio-grade, read in your voice, stay on brand, and be safe to post.

Anything that does not clear the bar gets remade before it goes out. The check is built in and runs on its own, every day, on every post.

A new post on Facebook and Instagram every day, quality-checked and on brand, with nothing for you to approve.

Yes, Mica uses AI to write, design, and check your posts. Your crew never operates it and you stay the business of record. What you buy is a published, quality-checked feed that keeps you in front of your market, not another app to run.

Automated quality check

Illustrative
Image looks studio-gradePass
Reads in your brand voicePass
On-brand and on-messagePass
Safe to publishPass
Generic phrasingRemade
Ready for Facebook + InstagramPass
Pricing

One price. Your feed runs itself.

Mica for contractors

Done for you

$299/mo

A new post every day on Facebook and Instagram, written, designed, checked, and published for you.

  • A studio-grade post published every single day
  • Facebook and Instagram, in your brand and voice
  • Images built for you, nothing to shoot or send
  • Automated quality check on every post
  • No approval queue and no contract
Start your free trial
Free trial, no card to start. Setup is on us and takes about a day.
FAQ

Questions contractors ask.

No. That is the whole point. Mica writes, designs, runs its own quality check, and publishes every post on its own. There is no approval queue and nothing waiting in your inbox. You keep running jobs while your feed stays full. You can always post your own extras whenever you want, and Mica keeps the daily feed running underneath.
You do not need any. Mica builds studio-grade images for each post, so there is no job-site photo shoot, no content requests, and nothing for the crew to send in. If you do have real before-and-after shots of a remodel you are proud of, you are welcome to add them, but the daily feed never depends on it.
Yes. Mica learns what you actually do, whether that is kitchen and bath remodels, additions and second stories, decks and outdoor living, or ground-up new construction. The posts speak to the homeowners and referral partners you want, in the areas you serve.
Like you. Mica learns your voice and your trades up front, and every post is checked to read on brand before it publishes. The goal is posts your own customers would believe came from your team, because in voice and content they do.
A few minutes once, at setup. After that, none. Mica posts every day with nobody at your company lifting a finger. No standing meeting, no monthly content call, no scramble for something to put up between bids.
It is $299 a month, with a free trial and no card to start. There is no contract and no long onboarding. You can begin with a free sample built for your contracting business and see the real thing before you decide.
Stay in front

Be the contractor they call back first.

See a free sample post built for your contracting business, then let Mica keep your feed full every day. No card to start.

Get your free sample Start your free trial