Done-for-you social media

Your shop posts every day. You never touch it.

Mica runs Facebook and Instagram for your shop. It writes every post, pairs it with studio-quality photography, and publishes daily after a quality review. New Hampshire ended the annual inspection, so the once-a-year reason customers came back is gone. Mica keeps your shop in front of them. No calendar, no approvals, no scramble.

Start free See a real week
Set up in under a minute. Built for New Hampshire auto shops.

The sticker brought them back.
Now that reason is gone.

For years, the annual inspection put every customer in your bay once a year. New Hampshire ended it in February 2026. That yearly visit is gone.

Fewer scheduled visits means fewer chances to catch the next brake job, the next set of tires, the next repair. The shops that stay top of mind are the ones customers see every week.

Mica keeps your shop in front of them, so you are the name they call when something goes wrong.

How it works

Three steps. You are in one of them.

Hand it to us once. We run it from there. The work stops being yours.

STEP 01

Build the source of truth.

Connect your accounts and point us at your website and services. Setup takes about a minute, and you can refine the brand profile any time. That connection builds your digital footprint, a living record of your shop that Mica keeps current, and each day's post is its visible output.

STEP 02

Send a photo whenever you want.

A brake job, a fresh set of tires, the bay, the team, or nothing at all. Mica creates its own on-brand photography either way, so the daily rhythm never waits on you.

STEP 03

We review and publish.

Facts, voice, image quality, and generic phrasing get checked before anything reaches Facebook or Instagram.

You are not the scheduler. You are the source of truth.
What you get

A post every day. More when you send photos.

A daily rhythm that does not depend on you remembering to do anything.

Base rhythm

A fresh post every day.

Written and designed in your brand, with original photography Mica creates for the day's topic. The feed never has a quiet week, even when you send nothing.

As you send

Every photo becomes a post.

Send a shot from the bay, the lift, or the lot. It gets written up and published within a day.

Send us nothing for a month and your feed still fills, photography and all. Send a photo and it becomes a post within a day.
A real post published this week for a New Hampshire customer, Aron Compton Insurance. The two auto shop cards are samples we drafted. Every image is studio-grade and built for the post, nothing for you to shoot or send.
9:41
A
allstarautowerksAuto repair & maintenance
···
Close-up of a sedan's front end inside an auto repair bay with shop equipment in the background
AAll-Star Auto Werks
Maintenance tip

The oil change that
buys you 100K more miles.

1/3
allstarautowerks On time, every time. The cheapest repair is the one you never need. Stay on schedule.
Sample · drafted for an auto shop
9:41
C
coveragebycomptonLocal insurance · Bow, NH
···
Aron Compton State Farm auto-insurance post with a generated photo of a car in a New Hampshire driveway and the headline Covered before the drive 1/5
coveragebycompton A new home, a new driver, a growing family. Coverage that fits your life, from a local NH agent.
23 hours ago
9:41
S
summitautobodyCollision & paint · Manchester, NH
···
Auto body shop post with a generated photo of a freshly repaired sedan inside a collision shop and the headline Looks like it never happened
SSummit Auto Body
Collision & paint

Looks like it
never happened.

1/5
summitautobody Bumper, quarter panel, and a color match you will not catch in daylight. Most insurance jobs back in your driveway within the week.
Sample · drafted for a Manchester shop
Held to an agency standard

If it would embarrass a good agency, it does not go out.

The worry is fair. Done-for-you social can read cheap, generic, or wrong about your business. Mica is built around preventing that failure.

Before a post ships, it must pass five checks: correct facts, right service area, real brand voice, usable image, and no stock phrasing. Failed posts get remade before they reach the calendar.

A post only goes out if it could have come from a good agency.

You do not approve each caption. The review layer carries that burden for you.

Yes, Mica uses AI. You do not operate it. We use it to draft, format, and review posts against your brand profile. The service you buy is a published feed, with nothing for you to manage day to day.

Pre-publish review

Thu · 7:58 AM
On brand voicePass
Factually correctPass
Image qualityPass
Generic phrasingRemade
Caption rhythmPass
Could a good agency have shipped this?Yes
The calm

Open it to confirm the work is handled.

Days ahead, already covered. Photos you sent, already on the way out. Facebook and Instagram moving without a calendar you have to manage.

Most weeks, you will not need to open it at all.

The alternative

Three ways to keep a feed alive. One runs itself.

Most owners have already tried the first two. Here is the honest version of each.

Doing it yourself

Free, and the first thing to slip
  • Posts go out only when you remember.
  • Captions and design eat the evening.
  • The feed goes quiet the week work picks up.

Hiring an agency

$2,500 to $5,000 a month
  • Photo shoots and content requests land back on you.
  • Every post waits in an approval queue.
  • Most of the work stops at "ready for your review."

Mica

$299 a month, about one brake job
  • A new post every day, photography generated for you.
  • Checked for facts, voice, and quality before it ships.
  • No approvals, no calendar, no logins to manage.
Who it's for

Built for the shop that keeps the road running.

Independent auto repair and service shops that want steady local trust more than viral content.

General repairdiagnostics & service
Tires & brakesinstall & repair
Oil & maintenancescheduled service
Exhaust & suspensionrepair & replace
Transmissionservice & rebuild
Body & paintcollision & detail
Best fit
Independent repair shops, tire and brake shops, quick-lube, transmission, exhaust, and body shops across New Hampshire.
Real work. Local trust. Steady operations.
Daily
Base posting rhythm
0
Caption approvals required
Fit
Not for approval-heavy brands
Proof
Real posts reviewed on request
Why Mica

Make the real work visible.

Your shop already creates proof every day: cars on the lift, brakes done right, the bay, the team, and customers back on the road.

Mica turns that proof into the thing people notice when they check you online.

Get seen.
Free trial

Try Mica for 7 days, free.

Spin up your account in under a minute. No card required for the trial. If it is not right for the shop, cancel before day 7 and pay nothing.

Mica · Standard

7 days free, then $299/month.

No card required for the trial. Cancel anytime.
  • A new post every day on Facebook and Instagram
  • Every photo you send becomes its own additional post
  • Daily posts written and designed in your brand
  • Pre-publish review on every post
  • No approvals, no calendar, no logins for you
  • Month to month. Cancel anytime.
Start free
Setup takes under a minute. We will email you a setup link if anything needs your attention.
FAQ

What owners ask before handing us the keys.

No. Posts publish on their own after review. The freedom from approvals is what you are paying for. The review step is what makes it safe.
Yes, and you never touch it. We use AI to draft, design, and review posts against your brand profile, then publish them for you. You are hiring the result. There is nothing for you to run day to day.
The review step catches stock phrasing before it ships. Posts use your services, your photos, and the way you actually talk about the work.
Tell us, and we update the brand profile before the next batch. If the direction is off, we change the direction. No back-and-forth queue.
No passwords change hands. You connect your accounts through Facebook's own secure permission screen, and you can disconnect any time.
Send nothing for a month and the feed still fills. Mica generates its own on-brand photography for the day's topic. Photos you send become extra posts.
Setup pulls from your website, your service list, and your existing posts. From there, every correction you make refines the brand profile.
Facebook and Instagram. The two a local service business actually needs. We are not chasing more.

Stop thinking about social media.

A new post every day, written, designed, and published for you. Seven days free. No card to start.

Get seen.
Start free