Mica Social · New Hampshire auto shops
Be the shop they call
when the light comes on.
A finished post every day on Facebook and Instagram, written in your voice, checked before it ships, published without anyone at the shop touching it. Bay photos come back as before, progress, and after stories.
Set up in under a minute. 3 days free, no card to start.
summitautobody Bumper, quarter panel, and a color match you will not catch in daylight.
Sample · drafted for a Manchester shop
The sticker brought them back. That reason is gone.
New Hampshire ended the annual safety inspection in February 2026. For years it put every customer in your bay once a year whether anything was wrong or not.
Fewer scheduled visits means fewer chances to catch the next brake job, the next set of tires, the next timing belt. Drivers now pick a shop from memory, and memory follows whoever they keep seeing.
Mica Social holds that spot for you. A post a day, written and published without a calendar anyone has to manage.
How it works
Three steps. You are in one of them.
Hand it over once. It runs from there.
Connect your accounts.
Point Mica Social at your website and your service list. Setup takes about a minute. No passwords change hands. Facebook’s own permission screen does the connecting.
Send bay photos when you have them.
A brake job, a fresh set of tires, the lift, the crew. Or nothing at all. The daily rhythm never waits on you.
Posts publish, checked.
Facts, service area, brand voice, image quality, and stock phrasing get checked before anything reaches Facebook or Instagram.
You keep turning wrenches. The posting is ours.
What you get
A post every day. More when you send photos.
A fresh post every day.
Written and designed in your brand, with photography generated for the day’s topic. The feed fills through the weeks you never open your phone.
Every bay photo becomes a post.
A shot from the lift, the alignment rack, or the lot gets written up and published within a day. Before, progress, and after stories from the photos already on your phone.
Send nothing for a month and the feed still fills, photography and all.
On the feed
What shows up for your shop.
Both cards below are samples we drafted for a New Hampshire collision and repair shop, so the work stays in your vertical. Every image is built for the post, with nothing for you to shoot or send. Real published client posts live on the results page.
summitautobody Bumper, quarter panel, and a color match you will not catch in daylight.
Sample · drafted for a Manchester shop
summitautobody Brakes, tires, and a quick once-over while it is here. The small stuff caught before it strands you.
Sample · drafted for a Manchester shop
Held to an agency standard
If it would embarrass a good agency, it does not go out.
The worry is fair. Done-for-you social can read cheap, generic, or wrong about your shop. Mica Social is built around preventing that failure.
Before a post ships it has to pass five checks: correct facts, right service area, real brand voice, usable image, and no stock phrasing. Failed posts get remade before they reach the calendar.
You do not approve each caption. The review layer carries that burden for you.
Yes, Mica Social runs on AI, and you never operate it. We use it to draft, design, and review posts against your brand profile. What you buy is a published feed.
Pre-publish review
Thu · 7:58 AMThe alternative
Three ways to keep a feed alive. One runs itself.
Most owners have already tried the first two. Here is the honest version of each.
You post it yourself
Free, and the first thing to slip
- Posts go out only when you remember.
- Captions and design eat the evening.
- The feed goes quiet the week the bays fill up.
You hire an agency
Shoot days and an approval queue
- Photo shoots and content requests land back on you.
- Every post waits for someone at the shop to approve it.
- The work stalls one step short, waiting on you.
Mica Social
$199 a month
- A new post every day, photography generated for you.
- Checked for facts, voice, and quality before it ships.
- No approvals, no calendar, no logins to manage.
Who it fits
Built for the shop that keeps the road running.
Independent repair and service shops that want steady local trust more than viral content.
General repair
Diagnostics & service
Tires & brakes
Install & repair
Oil & maintenance
Scheduled service
Exhaust & suspension
Repair & replace
Transmission
Service & rebuild
Body & paint
Collision & detail
Approval-heavy brands are a poor fit. Posts publish without waiting on a sign-off.
Pricing
Two ways to run it.
3 days free, no card required. Month to month, cancel anytime.
3 days free, then $199 a month.
No card required for the trial. Cancel anytime.
- A new post every day on Facebook and Instagram
- Every bay photo you send becomes its own additional post
- Written and designed in your brand
- Pre-publish review on every post
- No approvals, no calendar, no logins for you
- Month to month. Cancel anytime.
$99 a month.
The same daily feed, attached to the Mica Intelligence Engine ($299 a month per local region).
- Everything in Mica Social
- Posts grounded in the market signals the engine tracks for your county
- Your ChatGPT or Claude answering with verified local market facts
Setup takes under a minute. Connect Facebook and Instagram and Mica Social takes it from there.
FAQ
What shop owners ask before handing us the keys.
Stop thinking about social media.
A post every day, written, designed, checked, and published for your shop. 3 days free. No card to start.
Get seen.