Mica Social · Dealerships
Your lot shows up every day.
Nobody at the store has to run it.
A post a day on Facebook and Instagram, built from the inventory live on your own site. Real stock, your price, your disclaimer attached. Sold units and expired offers stop at the gate.
Quote only. We price the store on a call, after you have seen a week built from your own inventory.
Cleared before publish
Fri · 7:12 AMYou have watched the feed go quiet before.
An agency runs your social for a while. It wants shoot days, content requests, and a standing monthly meeting. The posts slow, the contract winds down, and the feed goes dark with a lot full of cars worth showing.
Handing it to the store is the other half of the story. Somebody means to post, then a customer walks in. The feed goes quiet exactly when the lot is busiest.
The dealer people keep seeing is the dealer they call. Mica Social keeps that seat warm on its own, seven days a week.
How it works
Three steps. Your team is in none of them.
Point us at the store once. The daily feed runs from there.
Point us at your store.
Connect Facebook and Instagram through Meta’s own permission screen. We read the inventory and the current offers already published on your website. No DMS access, no passwords, nothing for your team to build.
The lot decides the post.
A new arrival lands, a price moves, a finance offer goes live. The day’s post gets built around it with your photos, your stock number, and the price on your own site.
It clears the checks, then publishes.
Price against your site, disclaimer attached, VIN confirmed in stock, offer confirmed live, OEM naming rules honored. Anything that fails gets remade before it reaches the feed.
Nobody at the store becomes the marketing department.
What you get
A post a day, built from cars you actually have.
Your real units, in rotation.
A new arrival, a standout, or a unit that has sat too long. The post carries your photos, the trim, the stock number, and the price your site is advertising today.
Your specials, the day they change.
When a finance or lease offer goes live on your site, the post goes out with the disclosures that offer requires. When it expires, posting stops without anyone calling us.
The days nothing new lands.
Service, parts, trade-in season, weekend hours. The feed keeps its rhythm through the slow weeks so your name never drops out of the rotation.
Every post comes from your live inventory and your current offers. No generic stock content, ever.
Before it publishes
A wrong price on a post is the store’s problem, so it never ships.
Showing up daily is the point. Showing up with a stale price, a sold VIN, or a payment quoted without its terms is worse than going quiet, and it lands on the store, not on the vendor.
So the price on a post is read from your own site at build time, and it carries the disclaimer language your site already publishes. When a post names a payment, a term, or a down payment, Regulation Z pulls the rest of the disclosures in with it, and they ride on the post.
The VIN gets re-checked in stock minutes before the post publishes. If the car sold this morning, the post does not go out. If the offer expired overnight, the post does not go out.
You stay the advertiser of record. Your disclaimer language, your OEM guidelines, and your state’s advertising rules set the standard, and the post is held to them before your market ever sees it.
Cleared before publish
Fri · 7:12 AMThe alternative
Three ways to keep the feed alive. Two of them need your people.
You have tried at least one. Here is the honest version of each.
A marketing agency
Needs you, then fades
- Shoot days and content requests land back on your team.
- Every post waits in an approval queue.
- The contract winds down and the posting stops.
Your team does it
The first thing to slip
- Somebody means to post, then a customer walks in.
- The feed goes quiet when the lot is busiest.
- Prices and disclaimers turn into exposure the moment they are rushed.
Mica Social
Runs without the store
- A post a day from your live inventory, no shoot days.
- Price, disclaimer, VIN, and offer checked before publish.
- No approvals, no meetings, no seat on payroll.
Who it fits
Read straight off the site you already run.
No spreadsheets, no uploads, nothing for your team to maintain.
Franchise stores
Any make, new and certified
Independent lots
Used inventory, any mix
Trucks & SUVs
New and pre-owned
Certified pre-owned
CPO lineup
Current specials
Finance and lease offers
Fixed ops
Service and parts
Mica Social runs your organic feed. It sits beside your paid and OEM programs and touches neither budget.
Pricing
One rate, priced on a call.
The dealership build is new, and the founding rate reflects that. We hold it for the stores that come in early.
$499a month
Founding rate against a $799 list.
- A post a day built from your live inventory
- New-arrival and price-move posts as the lot changes
- Your current specials, synced and disclosure-checked
- Your advertised price and your disclaimer on every price post
- VIN re-checked in stock before every publish
- Facebook and Instagram, published for you
- No shoot days, content requests, meetings, or approvals
Quote only. There is no self-serve checkout for the dealership plan. Multi-store groups get their own number.
Before you commit to anything, we build a week from your real inventory and your real offers so you can read it as your market would.
Where this fits
The daily feed is one piece of it.
Mica Intelligence
Time the service push, or pick the town to advertise next, with your county’s verified numbers behind the answer inside the ChatGPT or Claude your team already uses.
Professional services
Fixed-scope builds and retainers from the team that runs Mica Social in production.
The proof
Real clients, real published posts, and the owners’ own words.
FAQ
What dealers ask before handing over the feed.
Let us build your week first.
Your live inventory, your current offers, your disclaimers, laid out the way your market would see it. Then we talk price.
Stay in front.